If you’ve been neglecting to research your competitors' backlinks, then now is the time to start. That’s an easy win for you and your search metrics. When the website goes to fix this lost link, they will see relevant content on your site and will use this in place of the old backlink from your competitor's website. This presents an opportunity for you, as it means that you can tailor content towards this backlink. Lost link data will allow you to see where a website had a backlink, but the link is no longer accessible. This is a key contextual tool that will help you to identify backlinks that your competitors have deemed to be low quality and help you to avoid generating these kinds of backlinks. Historical data will allow you to see the backlinks that a website had in the past, but has removed. The best backlink checkers will also have historical data and lost link data. A backlink checker will automate the process of finding key competitor website backlinks, let you track websites to be notified of new backlinks, and more features for example, see what percentage of these links are dofollow links. This is where a backlink checker becomes essential. To compete on the same level as these authoritative websites, you’ll want to emulate their backlinks…but, it’s impossible and unfeasible to track all of the backlinks that competitors receive manually. In this way, backlinks are a two-way relationship when used correctly, backlinks will help to cement the linked websites' place in search rankings and help to build the smaller websites' reputation as credible sources of information. Smaller websites want to link to an authoritative website because it makes them look better and more trusted. Your main competitor's website will likely have a lot of organic backlinks. One of the main ways to achieve this authority is by collecting relevant backlinks. This is because these websites are known to be high-quality and high-authority. But you will always see the same few websites appearing at the top of the search ranking. There are thousands of news websites, with more opening every day. Let’s say you do search for ‘news’ on Google. If a website is posting quality, relevant content, then other websites will want to backlink to them as a way to raise their authority.
The effectiveness of backlinks is also helped by the fact that they require very little extra effort to accrue.
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